As far as I can tell, there are 5 main reasons to get the iPhone 6 Plus over the regular iPhone 6.

Bigger Screen
Better Battery Life
Better Camera (Specifically OIS)
More expensive (See: Veblen Good)
Higher Pixel Density Screen

My biggest complaint with the iPhone 5 was battery life, so I went with the iPhone 6 Plus. I’ve been using the 6 Plus for about 2 weeks now, and the screen is sometimes too big. The thing is though; I’ll be keeping the Plus. My iPhone 5 couldn’t make it through a regular day of use without needing to be recharged. My 6 Plus finally can. The iPhone 6 Plus is the first iPhone with acceptable battery life.

My hope is that Apple learns why people bought the 6 Plus over the 6 and vise versa. I hope they don’t assume that everyone bought it for the simple reason of wanting a bigger screen. (Spoiler alert: they won’t.) Apple has to know how many people complain about battery life, and there must be a compelling reason why they don’t make the phones thicker to make room for a bigger battery. There is a real argument to be made that the bigger the phone is, the thinner it needs to be for the sake of ergonomics.

The iPhone 6 Plus’ battery life has been a godsend, but I hope Apple knows I bought the 6 Plus in spite of its big screen, not because of it.